We build the default recommendation for ambitious B2B teams.
answer. exists to help innovative B2B brands earn trust with AI assistants. We are an invite-only, founder-led team aligning strategy, data, and creative execution so your category knows exactly who to recommend.
We were founded to solve a visibility gap created by AI.
Buying teams now start with prompts, not search queries. The brands they trust are the ones that show up first in AI-generated conversations. Traditional SEO and paid campaigns no longer close that gap.
answer. combines technical audits, structured data, and crafted narratives to teach AI models why your solution should be the default recommendation.
of B2B buyers include AI assistants in their initial research.
Increase in conversion rate when a brand is the AI-recommended choice.
Average time to move from absent to recommended in ranked prompts.
We partner with a limited cohort each quarter to stay deeply involved.
How answer. came together
While running dofollow.com, we noticed buying behavior shifting from search engines to AI assistants. We built answer. to help teams navigate this new landscape.
Search Mastery
Through dofollow.com, we helped dozens of B2B brands own page one. We learned what makes buyers click, trust, and convert across every stage of the journey.
The Shift
Dofollow clients started asking why they weren't showing up in ChatGPT and Claude. The same buyers using our SEO strategies had quietly moved to AI for research.
A New Chapter
We launched answer. to solve a problem we couldn't ignore: helping great companies show up when AI recommends solutions, not just when buyers search.
What you can expect
We don't guess. We don't chase trends. We build the credibility systems that make your brand impossible to ignore.
Strategic depth, not checkbox tactics
You get focused, high-impact moves that shift perception—not a laundry list of deliverables that look good in a deck but don't move the needle.
Systems that compound, not campaigns that fade
Your visibility grows stronger over time. Every signal we build reinforces the last, creating momentum that competitors can't replicate overnight.
Proof before promises
We make AI and buyers believe you because the evidence is there—verifiable mentions, structured authority signals, and consistent proof across every touchpoint.
Real-time optimization, not set-and-forget
We track how you're showing up weekly and adjust based on what's actually working—not what we hoped would work three months ago.
Work that matches your ambition
Every signal, placement, and narrative is crafted to reflect the caliber of brand you're building. We don't do sloppy, and neither should you.
Honest feedback, even when it stings
If something's not working, you'll hear it from us first. We're here to win, not to tell you what you want to hear.
The leadership team
A multidisciplinary core team keeps strategy, delivery, and experimentation tightly aligned.
Founder & CEO
Sebastian Schaeffer
Leads overall strategy, client partnerships, and ensures the AI Visibility Engine adapts to new surfaces.
Previously scaled dofollow.com into a global B2B growth collective.
→ LinkedIn
Co-Founder & CPO
Eric Carrell
Oversees product development and ensures the AI Visibility Engine delivers measurable outcomes for clients.
Previously built scalable products for enterprise technology companies.
→ LinkedInVP of Operations
TBD
Will oversee operational excellence, client delivery, and team coordination across all engagements.
Currently recruiting for this key leadership position.
We are currently interviewing for an invite-only advisory network along with an operations lead. Interested? Reach out directly.
What working with us looks like
We partner with a limited number of B2B teams each quarter. Here's how we make sure you actually become the answer.
Diagnose the gaps
We audit where you show up today, where your competitors are winning, and what authority signals are missing from your visibility stack.
Build the system
We deploy the high-leverage moves that shift how AI and buyers see you—structured proof, earned placements, and consistent narrative across every surface.
Optimize and own it
You get dashboards, weekly tracking, and the frameworks to sustain this internally. We stay on as strategic partners—or hand it off when you're ready.
Ready to be the answer in your category?
Add your name to the invite-only waitlist and we will be in touch when the next cohort opens.
Join the Waitlist